Is Roku Inc (ROKU) a threat to investors?

Patricia Turner

While Roku Inc has underperformed by -0.80%, investors are advised to look at stock chart patterns for technical insight. Within its last year performance, ROKU rose by 41.00%, with highs and lows ranging from $116.66 to $52.43, whereas the simple moving average jumped by 25.38% in the last 200 days.

On November 03, 2025, Piper Sandler Upgraded Roku Inc (NASDAQ: ROKU) to Overweight. A report published by Pivotal Research Group on November 03, 2025, Reiterated its previous ‘Buy’ rating for ROKU. Pivotal Research Group also reiterated ROKU shares as ‘Buy’, quoting a target price of $120 on the company’s shares in a report dated August 01, 2025. Loop Capital June 17, 2025d its ‘Hold’ rating to ‘Buy’ for ROKU, as published in its report on June 17, 2025. Pivotal Research Group’s report from May 02, 2025 suggests a price prediction of $100 for ROKU shares, giving the stock a ‘Buy’ rating. Piper Sandler also rated the stock as ‘Neutral’.

Analysis of Roku Inc (ROKU)

Further, the quarter-over-quarter increase in sales is 13.97%, showing a positive trend in the upcoming months.

Roku Inc’s future performance can be determined with the help of several well-rounded types of analysis and research techniques, with equity being one of the most influential. The goal here is to ensure that your current return on equity of -1.09% is sufficient for you to turn a profit off your investment. Taking into account the quick ratio of the company, currently set at 2.62, you can see that the company can cover any debts it may have, which can easily be seen in the annual report of the company.

The average volume for any stock is also a very valuable indicator of volatility, and ROKU has an average volume of 3.37M. On a monthly basis, the volatility of the stock is set at 4.97%, whereas on a weekly basis, it is put at 7.61%, with a gain of 4.79% over the past seven days. Furthermore, long-term investors anticipate a median target price of $113.40, showing growth from the present price of $104.82, which can serve as yet another indication of whether ROKU is worth investing in or should be passed over.

How Do You Analyze Roku Inc Shares?

In addition to analyzing the fundamentals, it is also important to look at how many company employees own stock. This is because the values should be in line with investors’ expectations. As such, the current holdings of company stock inside the company are set at 12.12%. This can enable you to see the extent to which executives own the company’s stock. As opposed to executive stock, institutional ownership accounts for 74.09% of the company’s shares, contributing to an indication of company value, since large shareholders may signify strength within the organization.

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