Harley-Davidson, Inc (HOG)’s stock is trading at $27.83 at the moment marking a rise of 21.27% from the last session close. As of this writing, shares are priced at -30.30% less than their 52-week high of $39.93, and 36.10% over their 52-week low of $20.45.
The 200-day Simple moving average is often placed more emphasis on by traders because of daily price changes. Investors will use the SMA-200 in different situations in trading activity as a key indicator to determine their support and resistance levels, and at the moment, HOG’s SMA-200 is $27.34.
Further, it is important to consider HOG stock ratios, particularly its price-to-sales ratio over the past twelve months, which stands at 0.71.Likewise, its price to free cash flow for the last twelve months stands at 3.67. HOG’s price to book ratio for the most recent quarter was 1.06, resulting in an 1.62 price to cash per share for the period.
How does Harley-Davidson, Inc (HOG) stock rate among analysts? Buy, sell, or hold?
The key to trading is to concentrate on the future rather than on the past. During uncertain times, it can be hard to make decisions. The analysts who understand how a market works are usually the most accurate at forecasting its future. The ratings are commonly aggregated into a single number between 1 and 5. Buy or strong buy is scored 5, outperform is scored 4, hold is scored 3, underperform is scored 2 and strong sell is 1.
Harley-Davidson, Inc (NYSE: HOG) Ownership Details
I will give a breakdown of the key shareholders in Harley-Davidson, Inc (HOG). Recent figures show that the company’s insiders hold 0.94% of shares. A total of 517 institutional investors hold shares in the company, making 96.76% of its stock and 97.68% of its float.
Mar 31, 2025 , it was reported that the Company’s largest institutional holder is Vanguard Group Inc holding total of 12.55 shares that make 10.33% of the company’s total number of shares and are currently priced at 339.65 million.
The securities firm H Partners Management, LLC holds 11.3 shares of HOG, making it the second largest institutional shareholder. Taking this into account, the holding percentage comes to 9.30% , and the holding percentage of shares is valued at 305.89 million.
An overview of Harley-Davidson, Inc’s technicals
In order to learn about trade movements and investor behavior, it is best to analyze the short, medium, and long term technical indicators along with the average volume of a stock. A 20-day average of the stock’s daily volume suggests Harley-Davidson, Inc (HOG) traded 1,708,586 shares per day, with a moving average of $24.52 and price change of +2.82. With the moving average of $24.40 and a price change of +3.16, about 1,750,348 shares changed hands on average over the past 50 days. Finally, HOG’s 100-day average volume is 2,133,918 shares, alongside a moving average of $24.20 and a price change of +2.41.
